This is pretty cool. It's a bit similar to what DENNY'S started doing a year or so ago, (offering free food to bands after hours), but I still like it. They are dead-on in trying to reach Gen Y-ers with this strategy. Any band had the chance to submit an MP3. This was then narrowed down to to the best 100 submissions (not sure how that judging worked). Now, consumers vote to award 3 bands the grand prize. I'm curious to see how this plays out in Taco Bell's in-store signage and collateral promotional materials.
www.feedthebeat.com
My 14 year-old son would chose Taco Bell over Steak and Lobster. This is the kind of program that speaks directly to his crowd of delinquent friends. I think this is going to be very successful for TB.
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2 comments:
TB has been doing this for 3 years! Dennys sux balls!
agreed with Rob ... it's all about the target audience here, and given the current state of the economy, taco bell over denny's any day of the week!
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