Ozzy mumbles for Samsung - Brilliant!

Have you seen the latest Samsung commercial featuring Ozzy. He steps into a coffee shop and tries to order a cup of black coffee. The barista can't understand a word he says. Ozzy grabs his Samsung phone and TEXTS "Black Coffee" to the server. Then he's in a cab, and the cab driver can't understand what the location he mumbles. So Ozzy texts him the location. Finally, he's sitting on his shrinks couch. The Dr. asks, "How does that make you feel." Ozzy utters something completely unrecognizeable. "What?" So he texts his response to the shrink. It's hilarious. Check it out... http://www.youtube.com/watch?v=FUgktr_bjgo

The Bom Chicka Wah Wahs - AXE music video

Hmmm...this is interesting. Check out Unilever's attempt to create a music video to help promote AXE Body Spray.
http://www.youtube.com/watch?v=B7evC55NU8I&feature=related

Great ad by fuse tv in Ad Age:

Check it out...

Madonna and the Blackberry Bold get Sticky & Sweet together:

Looks like Live Nation has put together a nice tour partnership with the new stunning Blackberry Bold. A quick visit to www.blackberry.com/madonna will treat you to details of the relationship. Blackberry ambassadors are on site at concert events taking pictures of concert attendees (with the Blackberry Bold of course) and providing them with a code to redeem their photos online. There is an interesting Madonna mosaic at the website. They take all of the photos from the tour and then put them together to form Madonna's image. Bold and Madonna seem like a pretty good brand fit to me. LN needs to recoup that hefty 360-deal advance. Wonder how much cash they actually received for this?

AC/DC and Wal-Mart -- "Back in Green" (as in bucks)

I can't believe it. I actually have the words "Go to WM to buy new AC/DC album" on my to-do list for this weekend. This old, jaded, rocker (that would be me) wants so badly to believe that this band could actually deliver a new CD that might harken back to the days of "Back in Black." Kudos to Columbia and Wal-Mart for pulling together a marketing campaign that struck a chord with me - and apparently a lot of other classic rockers. Rumor on the street is that this CD is going to move over 700K units in the first week and debut at #1 on the Billboard chart. The "Black Ice" tour is also selling out. Sometimes it just doesn't get any better than 3 chords on a Gibson SG, plugged into a cranked up Marshall amp. (Oh...and a lyric about loose women and booze).

Dr. Pepper lost the bet, but won a big PR stunt!

Bad bet...or brilliant marketing stunt? Earlier this year, Dr Pepper teased that they would give anyone and everyone a free can of Dr. Pepper if GNR's long-awaited album "Chinese Democracy" actually came out this year (2008). Word on the street is that Best Buy is claiming this album will hit their shelves exclusively on November 23rd. (I'll believe it when I see it). In the meantime, Dr. Pepper says we can all log on to www.drpepper.com on Nov 23rd to register to receive a coupon for a free can of soda. The Los Angeles Times quotes a company rep from Dr. Pepper saying... "It took a little patience (just a little pay-shense... ya-ah) to perfect Dr. Pepper's special mix of 23 ingredients. We completely understand and empathize with Axl's quest for perfection." Hmmm... Logging on...registering...waiting for coupon in mail...going to retail to redeem. My guess, redemption will be next to nothing.

Taco Bell -- "Feed the Beat" campaign:

This is pretty cool. It's a bit similar to what DENNY'S started doing a year or so ago, (offering free food to bands after hours), but I still like it. They are dead-on in trying to reach Gen Y-ers with this strategy. Any band had the chance to submit an MP3. This was then narrowed down to to the best 100 submissions (not sure how that judging worked). Now, consumers vote to award 3 bands the grand prize. I'm curious to see how this plays out in Taco Bell's in-store signage and collateral promotional materials.
www.feedthebeat.com
My 14 year-old son would chose Taco Bell over Steak and Lobster. This is the kind of program that speaks directly to his crowd of delinquent friends. I think this is going to be very successful for TB.