Dr. Pepper lost the bet, but won a big PR stunt!

Bad bet...or brilliant marketing stunt? Earlier this year, Dr Pepper teased that they would give anyone and everyone a free can of Dr. Pepper if GNR's long-awaited album "Chinese Democracy" actually came out this year (2008). Word on the street is that Best Buy is claiming this album will hit their shelves exclusively on November 23rd. (I'll believe it when I see it). In the meantime, Dr. Pepper says we can all log on to www.drpepper.com on Nov 23rd to register to receive a coupon for a free can of soda. The Los Angeles Times quotes a company rep from Dr. Pepper saying... "It took a little patience (just a little pay-shense... ya-ah) to perfect Dr. Pepper's special mix of 23 ingredients. We completely understand and empathize with Axl's quest for perfection." Hmmm... Logging on...registering...waiting for coupon in mail...going to retail to redeem. My guess, redemption will be next to nothing.