Industry Experts (some questionable) were asked to rank the top 1000 ways to create BUZZ and SALES. Here's what they came up with (see below). My only question... When did SHOE ads become so cool? (Nike, Converse, Adidas and Reebok -- all cited).
1) Sync placement in iTunes TV campaign
2) Performance on Oprah Show
3) Song placed in TV ad campaign that runs during significant event (Superbowl)
4) Song featured as iTunes FREE single of the week
5) Song covered on FOX’S American Idol
6) Sync placement in Activision’s Guitar Hero
7) Song played during hit movie’s opening credits
8) Synch placement in high-rotation TV ad for Nike
9) Performance on Lollapalooza main stage
10) Synch placement in MTV’s RockBand video game
11) Video on YouTube’s Most-Viewed videos page for music
12) Cover story in Rolling stone
13) Synch placement in Rockstar Games Grand Theft Auto
14) Synch placement in HBO’s “Entourage
15) Video on the front page of YouTube
16) Synch placement in Grey’s Anatomy
17) Any single or video listed in the FREE on iTunes section
18) Single played on Radio Disney
19) Performance on Bonnaroo’s main stage
20) Synch placement in CW’s “Gossip Girl”
21) Performance on NBC’s Today Show
22) Album display at Wal-Mart
23) Performance on Coachella’s Main Stage
24) Performance on one of MTV’s Award Shows
25) Performance on Main Stage of Van’s Warped Tour
26) Cover story in spin
27) Album featured in iTunes “New Music Tuesday” Email
28) Synch placement in EA’s Madden NFL
29) Song played over a Hit Movie’s end credits
30) Synch placement for high-rotation TV ad for Converse
31) Starring role in a reality show on MTV
32) Performance on OzzFest main stage
33) Album display at Target
34) Video link on perezhilton.com
35) Performance on Howard Stern Show
36) Song played on ABC’s “Dancing with the Stars”
37) Synch placement in MTV’s “The Hills”
38) Interview/feature in Rolling Stone
39) Cover story in “Entertainment Weekly”
40) Interview/feature in New York Times
41) Album display in Starbucks
42) Performance on Late Show with David Letterman
43) Video on MySpace music homepage
44) Synch placement in TV campaign for Adidas
45) Cover story in Vibe
46) Performance on ABC’s Good Morning America
47) Album/single listed on Amazon’s main music page
48) Album/single listed as “What we’re listening to” on iTunes
49) Album promoted in Target Circular
50) Album/single review in Rolling stone
51) Video in Rotation on MTV
52) Added to medium rotation at Urban Radio Station in Top 100 market
53) Performance on NBC’s “Tonight Show”
54) Added to medium rotation at Country Radio station in Top 100 market
55) Performance n Lollapalooza second stage
56) Video on Yahoo Music Page
57) Coverage in Vanity Fair’s annual music issue
58) Performance at the Virgin Mobile Festival
59) Performance on NBC’s “Late Night with Conan O’Brien”
60) Video in rotation on VH1’s “Top 20 Countdown”
61) Single played on KCRW’s “Morning Becomes eclectic”
62) Performance on NPR’s “World Café”
63) Performance on Bonaroo’s secondary stage
64) Album displayed in Best Buy
65) Album/Single review on Pitchfork.com
66) Mention on perezhilton.com
67) Performance on ABC’s Jimmy Kimmel Live
68) TV performance on key Latin Awards show/Grammy’s
69) In-store performance at Borders
70) Headline performance at SummerStage
71) Interview/feature in SPIN
72) Cover story in People En Espanol
73) Performance on Points West Main Stage
74) Video on CMT’s “power Picks”
75) Interview/profile in Wired Magazine
76) Album/single review in SPIN
77) Synch placement in CW’s “One Tree Hill”
78) Album mentioned on Wal-Mart’s in-store Video Network
79) Video in rotation on CMT
80) Showcase performance at SXSW
81) Acting role in a movie
82) Video in rotation on VH1
83) Song played on FOX’S “So You Think You Can Dance”
84) Song used as theme song for Telenovela
85) Starring role in a reality Show on VH1
86) Performance on Walmart.com “Soundcheck”
87) Review in Entertainment Weekly
88) Single played on NPR’s World Café
89) Perf on Coachella second stage
90) Video streamed on mtv.com homepage
91) Perf on Live with Regis and Kelly
92) Hosting spot on MTV show
93) Album/single streamed on AOL homepage
94) Synch placement in Showtime’s “Californication”
95) Added to medium rotation on Adult R&B station in Top 100 market
96) Perf on Rockstar Mayhem Fest’s main stage
97) Synch placement in TV add for Reebok
98) Interview/feature in Vibe
99) Added to medium rotation on Rock Station in top 100 market
100) Added to medium rotation on Top 40 station in a top 100 market
Billboard - Sept 27, 2008 issue
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