Friday, October 24, 2008
AC/DC and Wal-Mart -- "Back in Green" (as in bucks)
I can't believe it. I actually have the words "Go to WM to buy new AC/DC album" on my to-do list for this weekend. This old, jaded, rocker (that would be me) wants so badly to believe that this band could actually deliver a new CD that might harken back to the days of "Back in Black." Kudos to Columbia and Wal-Mart for pulling together a marketing campaign that struck a chord with me - and apparently a lot of other classic rockers. Rumor on the street is that this CD is going to move over 700K units in the first week and debut at #1 on the Billboard chart. The "Black Ice" tour is also selling out. Sometimes it just doesn't get any better than 3 chords on a Gibson SG, plugged into a cranked up Marshall amp. (Oh...and a lyric about loose women and booze).
Dr. Pepper lost the bet, but won a big PR stunt!
Bad bet...or brilliant marketing stunt? Earlier this year, Dr Pepper teased that they would give anyone and everyone a free can of Dr. Pepper if GNR's long-awaited album "Chinese Democracy" actually came out this year (2008). Word on the street is that Best Buy is claiming this album will hit their shelves exclusively on November 23rd. (I'll believe it when I see it). In the meantime, Dr. Pepper says we can all log on to www.drpepper.com on Nov 23rd to register to receive a coupon for a free can of soda. The Los Angeles Times quotes a company rep from Dr. Pepper saying... "It took a little patience (just a little pay-shense... ya-ah) to perfect Dr. Pepper's special mix of 23 ingredients. We completely understand and empathize with Axl's quest for perfection." Hmmm... Logging on...registering...waiting for coupon in mail...going to retail to redeem. My guess, redemption will be next to nothing.
Monday, October 13, 2008
Taco Bell -- "Feed the Beat" campaign:
This is pretty cool. It's a bit similar to what DENNY'S started doing a year or so ago, (offering free food to bands after hours), but I still like it. They are dead-on in trying to reach Gen Y-ers with this strategy. Any band had the chance to submit an MP3. This was then narrowed down to to the best 100 submissions (not sure how that judging worked). Now, consumers vote to award 3 bands the grand prize. I'm curious to see how this plays out in Taco Bell's in-store signage and collateral promotional materials.
www.feedthebeat.com
My 14 year-old son would chose Taco Bell over Steak and Lobster. This is the kind of program that speaks directly to his crowd of delinquent friends. I think this is going to be very successful for TB.
www.feedthebeat.com
My 14 year-old son would chose Taco Bell over Steak and Lobster. This is the kind of program that speaks directly to his crowd of delinquent friends. I think this is going to be very successful for TB.
HP Touchsmart Computer -- Joan Jett song
Kudos to HP for creatively using Joan Jett's "Do You Want To Touch Me There" in new ads for their Touch Smart Computer. Pretty cool.
http://www.hp.com/united-states/campaigns/touchsmart/index.html?jumpid=ex_602_link/kimconpsg/4Q08Touchsmart/HomePageVideo/DailyCandy#/Ads/
http://www.hp.com/united-states/campaigns/touchsmart/index.html?jumpid=ex_602_link/kimconpsg/4Q08Touchsmart/HomePageVideo/DailyCandy#/Ads/
Sunday, October 12, 2008
Recent Music Artist/Brand partnership spottings...
1) Jennifer Hudson, Dove and Walmart -- promoting "Self-Esteem" to girls across America. http://soundcheck.walmart.com/jennifer_hudson.aspx
2) Citi Card and Live Nation -- Access to the best seats for the hottest concerts. livenation.com/citi
3) Puma and hipster indie band "The Morning Benders" -- http://www.youtube.com/watch?v=DZ00pKcoh3E
More as I come across them.
2) Citi Card and Live Nation -- Access to the best seats for the hottest concerts. livenation.com/citi
3) Puma and hipster indie band "The Morning Benders" -- http://www.youtube.com/watch?v=DZ00pKcoh3E
More as I come across them.
Thursday, October 2, 2008
Great Billboard piece from last week:
Industry Experts (some questionable) were asked to rank the top 1000 ways to create BUZZ and SALES. Here's what they came up with (see below). My only question... When did SHOE ads become so cool? (Nike, Converse, Adidas and Reebok -- all cited).
1) Sync placement in iTunes TV campaign
2) Performance on Oprah Show
3) Song placed in TV ad campaign that runs during significant event (Superbowl)
4) Song featured as iTunes FREE single of the week
5) Song covered on FOX’S American Idol
6) Sync placement in Activision’s Guitar Hero
7) Song played during hit movie’s opening credits
8) Synch placement in high-rotation TV ad for Nike
9) Performance on Lollapalooza main stage
10) Synch placement in MTV’s RockBand video game
11) Video on YouTube’s Most-Viewed videos page for music
12) Cover story in Rolling stone
13) Synch placement in Rockstar Games Grand Theft Auto
14) Synch placement in HBO’s “Entourage
15) Video on the front page of YouTube
16) Synch placement in Grey’s Anatomy
17) Any single or video listed in the FREE on iTunes section
18) Single played on Radio Disney
19) Performance on Bonnaroo’s main stage
20) Synch placement in CW’s “Gossip Girl”
21) Performance on NBC’s Today Show
22) Album display at Wal-Mart
23) Performance on Coachella’s Main Stage
24) Performance on one of MTV’s Award Shows
25) Performance on Main Stage of Van’s Warped Tour
26) Cover story in spin
27) Album featured in iTunes “New Music Tuesday” Email
28) Synch placement in EA’s Madden NFL
29) Song played over a Hit Movie’s end credits
30) Synch placement for high-rotation TV ad for Converse
31) Starring role in a reality show on MTV
32) Performance on OzzFest main stage
33) Album display at Target
34) Video link on perezhilton.com
35) Performance on Howard Stern Show
36) Song played on ABC’s “Dancing with the Stars”
37) Synch placement in MTV’s “The Hills”
38) Interview/feature in Rolling Stone
39) Cover story in “Entertainment Weekly”
40) Interview/feature in New York Times
41) Album display in Starbucks
42) Performance on Late Show with David Letterman
43) Video on MySpace music homepage
44) Synch placement in TV campaign for Adidas
45) Cover story in Vibe
46) Performance on ABC’s Good Morning America
47) Album/single listed on Amazon’s main music page
48) Album/single listed as “What we’re listening to” on iTunes
49) Album promoted in Target Circular
50) Album/single review in Rolling stone
51) Video in Rotation on MTV
52) Added to medium rotation at Urban Radio Station in Top 100 market
53) Performance on NBC’s “Tonight Show”
54) Added to medium rotation at Country Radio station in Top 100 market
55) Performance n Lollapalooza second stage
56) Video on Yahoo Music Page
57) Coverage in Vanity Fair’s annual music issue
58) Performance at the Virgin Mobile Festival
59) Performance on NBC’s “Late Night with Conan O’Brien”
60) Video in rotation on VH1’s “Top 20 Countdown”
61) Single played on KCRW’s “Morning Becomes eclectic”
62) Performance on NPR’s “World Café”
63) Performance on Bonaroo’s secondary stage
64) Album displayed in Best Buy
65) Album/Single review on Pitchfork.com
66) Mention on perezhilton.com
67) Performance on ABC’s Jimmy Kimmel Live
68) TV performance on key Latin Awards show/Grammy’s
69) In-store performance at Borders
70) Headline performance at SummerStage
71) Interview/feature in SPIN
72) Cover story in People En Espanol
73) Performance on Points West Main Stage
74) Video on CMT’s “power Picks”
75) Interview/profile in Wired Magazine
76) Album/single review in SPIN
77) Synch placement in CW’s “One Tree Hill”
78) Album mentioned on Wal-Mart’s in-store Video Network
79) Video in rotation on CMT
80) Showcase performance at SXSW
81) Acting role in a movie
82) Video in rotation on VH1
83) Song played on FOX’S “So You Think You Can Dance”
84) Song used as theme song for Telenovela
85) Starring role in a reality Show on VH1
86) Performance on Walmart.com “Soundcheck”
87) Review in Entertainment Weekly
88) Single played on NPR’s World Café
89) Perf on Coachella second stage
90) Video streamed on mtv.com homepage
91) Perf on Live with Regis and Kelly
92) Hosting spot on MTV show
93) Album/single streamed on AOL homepage
94) Synch placement in Showtime’s “Californication”
95) Added to medium rotation on Adult R&B station in Top 100 market
96) Perf on Rockstar Mayhem Fest’s main stage
97) Synch placement in TV add for Reebok
98) Interview/feature in Vibe
99) Added to medium rotation on Rock Station in top 100 market
100) Added to medium rotation on Top 40 station in a top 100 market
Billboard - Sept 27, 2008 issue
1) Sync placement in iTunes TV campaign
2) Performance on Oprah Show
3) Song placed in TV ad campaign that runs during significant event (Superbowl)
4) Song featured as iTunes FREE single of the week
5) Song covered on FOX’S American Idol
6) Sync placement in Activision’s Guitar Hero
7) Song played during hit movie’s opening credits
8) Synch placement in high-rotation TV ad for Nike
9) Performance on Lollapalooza main stage
10) Synch placement in MTV’s RockBand video game
11) Video on YouTube’s Most-Viewed videos page for music
12) Cover story in Rolling stone
13) Synch placement in Rockstar Games Grand Theft Auto
14) Synch placement in HBO’s “Entourage
15) Video on the front page of YouTube
16) Synch placement in Grey’s Anatomy
17) Any single or video listed in the FREE on iTunes section
18) Single played on Radio Disney
19) Performance on Bonnaroo’s main stage
20) Synch placement in CW’s “Gossip Girl”
21) Performance on NBC’s Today Show
22) Album display at Wal-Mart
23) Performance on Coachella’s Main Stage
24) Performance on one of MTV’s Award Shows
25) Performance on Main Stage of Van’s Warped Tour
26) Cover story in spin
27) Album featured in iTunes “New Music Tuesday” Email
28) Synch placement in EA’s Madden NFL
29) Song played over a Hit Movie’s end credits
30) Synch placement for high-rotation TV ad for Converse
31) Starring role in a reality show on MTV
32) Performance on OzzFest main stage
33) Album display at Target
34) Video link on perezhilton.com
35) Performance on Howard Stern Show
36) Song played on ABC’s “Dancing with the Stars”
37) Synch placement in MTV’s “The Hills”
38) Interview/feature in Rolling Stone
39) Cover story in “Entertainment Weekly”
40) Interview/feature in New York Times
41) Album display in Starbucks
42) Performance on Late Show with David Letterman
43) Video on MySpace music homepage
44) Synch placement in TV campaign for Adidas
45) Cover story in Vibe
46) Performance on ABC’s Good Morning America
47) Album/single listed on Amazon’s main music page
48) Album/single listed as “What we’re listening to” on iTunes
49) Album promoted in Target Circular
50) Album/single review in Rolling stone
51) Video in Rotation on MTV
52) Added to medium rotation at Urban Radio Station in Top 100 market
53) Performance on NBC’s “Tonight Show”
54) Added to medium rotation at Country Radio station in Top 100 market
55) Performance n Lollapalooza second stage
56) Video on Yahoo Music Page
57) Coverage in Vanity Fair’s annual music issue
58) Performance at the Virgin Mobile Festival
59) Performance on NBC’s “Late Night with Conan O’Brien”
60) Video in rotation on VH1’s “Top 20 Countdown”
61) Single played on KCRW’s “Morning Becomes eclectic”
62) Performance on NPR’s “World Café”
63) Performance on Bonaroo’s secondary stage
64) Album displayed in Best Buy
65) Album/Single review on Pitchfork.com
66) Mention on perezhilton.com
67) Performance on ABC’s Jimmy Kimmel Live
68) TV performance on key Latin Awards show/Grammy’s
69) In-store performance at Borders
70) Headline performance at SummerStage
71) Interview/feature in SPIN
72) Cover story in People En Espanol
73) Performance on Points West Main Stage
74) Video on CMT’s “power Picks”
75) Interview/profile in Wired Magazine
76) Album/single review in SPIN
77) Synch placement in CW’s “One Tree Hill”
78) Album mentioned on Wal-Mart’s in-store Video Network
79) Video in rotation on CMT
80) Showcase performance at SXSW
81) Acting role in a movie
82) Video in rotation on VH1
83) Song played on FOX’S “So You Think You Can Dance”
84) Song used as theme song for Telenovela
85) Starring role in a reality Show on VH1
86) Performance on Walmart.com “Soundcheck”
87) Review in Entertainment Weekly
88) Single played on NPR’s World Café
89) Perf on Coachella second stage
90) Video streamed on mtv.com homepage
91) Perf on Live with Regis and Kelly
92) Hosting spot on MTV show
93) Album/single streamed on AOL homepage
94) Synch placement in Showtime’s “Californication”
95) Added to medium rotation on Adult R&B station in Top 100 market
96) Perf on Rockstar Mayhem Fest’s main stage
97) Synch placement in TV add for Reebok
98) Interview/feature in Vibe
99) Added to medium rotation on Rock Station in top 100 market
100) Added to medium rotation on Top 40 station in a top 100 market
Billboard - Sept 27, 2008 issue
Wednesday, October 1, 2008
LA Roadshow Presentation - September 17th, 2008:
Roadshow was again an awesome event this year. Kudos to Mitch Litvak and Crew for consistently putting on the best "Entertainment Marketing" event out there! Hopefully many of you made it to the event. If you missed my presentation, or perhaps just want a physical copy of it, click on the "VIEW MY PRESENTATION" link to the left. This is a copy of the presentation that you can view, as well as print out. If you're not involved with the LA Office Roadshow...YOU NEED TO BE. Check out http://www.laoffice.com/
I also have to thank Jesse McCartney for a fantastic performance at the Wrap Party. What a tremendous talent who has reinvented himself into a super hot property. Two #1 hits on the radio this past summer, and a third one on the way up the charts now. I'm actively looking for partners!
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