Hmmm...this is interesting. Check out Unilever's attempt to create a music video to help promote AXE Body Spray.
http://www.youtube.com/watch?v=B7evC55NU8I&feature=related
Showing posts with label Music marketing. Show all posts
Showing posts with label Music marketing. Show all posts
Thursday, November 6, 2008
Sunday, November 2, 2008
Madonna and the Blackberry Bold get Sticky & Sweet together:

Looks like Live Nation has put together a nice tour partnership with the new stunning Blackberry Bold. A quick visit to www.blackberry.com/madonna will treat you to details of the relationship. Blackberry ambassadors are on site at concert events taking pictures of concert attendees (with the Blackberry Bold of course) and providing them with a code to redeem their photos online. There is an interesting Madonna mosaic at the website. They take all of the photos from the tour and then put them together to form Madonna's image. Bold and Madonna seem like a pretty good brand fit to me. LN needs to recoup that hefty 360-deal advance. Wonder how much cash they actually received for this?
Labels:
blackberry,
madonna,
Music marketing,
tour sponsorship
Friday, October 24, 2008
AC/DC and Wal-Mart -- "Back in Green" (as in bucks)
I can't believe it. I actually have the words "Go to WM to buy new AC/DC album" on my to-do list for this weekend. This old, jaded, rocker (that would be me) wants so badly to believe that this band could actually deliver a new CD that might harken back to the days of "Back in Black." Kudos to Columbia and Wal-Mart for pulling together a marketing campaign that struck a chord with me - and apparently a lot of other classic rockers. Rumor on the street is that this CD is going to move over 700K units in the first week and debut at #1 on the Billboard chart. The "Black Ice" tour is also selling out. Sometimes it just doesn't get any better than 3 chords on a Gibson SG, plugged into a cranked up Marshall amp. (Oh...and a lyric about loose women and booze).
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