Sunday, November 2, 2008

Madonna and the Blackberry Bold get Sticky & Sweet together:


Looks like Live Nation has put together a nice tour partnership with the new stunning Blackberry Bold. A quick visit to www.blackberry.com/madonna will treat you to details of the relationship. Blackberry ambassadors are on site at concert events taking pictures of concert attendees (with the Blackberry Bold of course) and providing them with a code to redeem their photos online. There is an interesting Madonna mosaic at the website. They take all of the photos from the tour and then put them together to form Madonna's image. Bold and Madonna seem like a pretty good brand fit to me. LN needs to recoup that hefty 360-deal advance. Wonder how much cash they actually received for this?

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