Have you seen the latest Samsung commercial featuring Ozzy. He steps into a coffee shop and tries to order a cup of black coffee. The barista can't understand a word he says. Ozzy grabs his Samsung phone and TEXTS "Black Coffee" to the server. Then he's in a cab, and the cab driver can't understand what the location he mumbles. So Ozzy texts him the location. Finally, he's sitting on his shrinks couch. The Dr. asks, "How does that make you feel." Ozzy utters something completely unrecognizeable. "What?" So he texts his response to the shrink. It's hilarious. Check it out... http://www.youtube.com/watch?v=FUgktr_bjgo
Tuesday, November 25, 2008
Thursday, November 6, 2008
The Bom Chicka Wah Wahs - AXE music video
Hmmm...this is interesting. Check out Unilever's attempt to create a music video to help promote AXE Body Spray.
http://www.youtube.com/watch?v=B7evC55NU8I&feature=related
http://www.youtube.com/watch?v=B7evC55NU8I&feature=related
Labels:
Axe,
branded content,
deodarant,
Music marketing
Sunday, November 2, 2008
Madonna and the Blackberry Bold get Sticky & Sweet together:

Looks like Live Nation has put together a nice tour partnership with the new stunning Blackberry Bold. A quick visit to www.blackberry.com/madonna will treat you to details of the relationship. Blackberry ambassadors are on site at concert events taking pictures of concert attendees (with the Blackberry Bold of course) and providing them with a code to redeem their photos online. There is an interesting Madonna mosaic at the website. They take all of the photos from the tour and then put them together to form Madonna's image. Bold and Madonna seem like a pretty good brand fit to me. LN needs to recoup that hefty 360-deal advance. Wonder how much cash they actually received for this?
Labels:
blackberry,
madonna,
Music marketing,
tour sponsorship
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