I'm speaking at an upcoming youth marketing conference in San Diego -- Youth Power 2008. (December 8th-10th). I'll be discussing recent brand parternships with Chevy & Jonas Brothers, and Miley Cyrus and HP. Check out this link for more information on this event.
http://image.exct.net/lib/ff2b12797165/d/1/IQPC-PRESS%20RELEASE-Youth%20Power.pdf
Tuesday, September 30, 2008
Monday, September 29, 2008
BANDS & BRANDS...A forum for discussion
I spend my professional life creating, brokering and managing partnerships between music artists and corporate America. Although my business card reads "Vice President, Strategic Marketing & Promotions," I often think it should read..."Music Marketing Marriage Counselor." In the lifecycle of just about every partnership between band and brand that I have worked on over the years, there was inevitably a time when I had to sit in the middle of both parties and remind everyone why we all fell in love in the first place.
I have created this blog as an open forum for discussion on the art of marrying artist and brand, and managing the pros & cons of such a relationship. Although I can't guarantee to have all of the answers, I look forward to sharing from my practical experience. My hope is to build a robust community of practitiioners who play in this field that will chime in and help those who are new to the space, as well as creating some fun/stimulating conversation.
I have created this blog as an open forum for discussion on the art of marrying artist and brand, and managing the pros & cons of such a relationship. Although I can't guarantee to have all of the answers, I look forward to sharing from my practical experience. My hope is to build a robust community of practitiioners who play in this field that will chime in and help those who are new to the space, as well as creating some fun/stimulating conversation.
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